New Zealand is the latest country to report an imminent and unexpected drop in demand for tourism.
A survey released on Thursday showed that the number of visitors visiting Kiwi island has fallen by more than 50% in the last two years.
It is now only the second country in the world to see a decline in the number, after Iceland.
The decline has been caused by an increasingly harsh winter, with winter snowfall in the Northern Hemisphere having caused a shortage of food, fuel and other essentials.
The Tourism Authority of New Zealand said on Friday that the tourist sector had suffered from the disruption caused by the winter, but that there was still a way to go before it fully recovers.
The number of foreign visitors visiting the country in 2016 was around 5.3 million, down from 6.6 million in 2015.
That is due to a reduction in foreign visitors to the country from an increase in the numbers of locals, the survey said.
The drop in visitors to New Zealand was mainly driven by a decrease in people from mainland Europe, as well as an increase among the younger population, it said.